Who doesn’t love going to the movies and mixing a box of Raisinets in a big bag of hot buttered Popcorn? Or maybe it’s just me! Everybody has their movie snack route. Most do not like the experience of standing in a long line waiting to order snacks while missing the movie previews, that is one of the highlight of going to the movie.
I wanted to create a mobile app for local theaters. Don’t get me wrong I like me rewards point with my AMC Stubs.
With Movie Munchie Snack app you can get the same convince at local movie theaters with the option of pick-up or delivery of your favorite snacks.
Fabien Jean Peirre
Fabien is very active earning his Masters in Education while working as a middle school teacher. Fabien plays on a roller ball team and is always at the park playing with his one-year-old pitbull Rusty. If you ever need a movie trivia partner, he is your guy. He loves going to the movies and is a part of a Movie Cinema Club with his girlfriend.
Age: 27
Education:
Masters Program
For Education
Occupation:
Middle School Teacher
Family:
Single, Live in Girl Friend,
Pitbull named Rustyr
Hometown:
Brooklyn, NY
Favorite Movie
Snack:
Jumbo tub of hot buttered
popcorn, gummy bears,
and a cold Sprite.
“Don’t let this wheelchair fool you, I am very active!
When I go to the movies I am not trying to wait in a line, missing the previews and staring at butts.”
Goals
To get my snack at my convenance.
Frustrations
I have no problem getting around in a wheelchair, but I am not a fan of waiting in long lines. I am not spoiled, but it would be great if the theater offered delivery to your movie seat
Ari Cheung
Ari has it all: a great career, a loving husband, and a growing family. Her family loves to spend time together going to the movies. Her two sons, Devin and Max, are very rambunctious. They love to dance and show off their action-hero moves. Yes, it’s cute. However, holding people standing in line as a captive audience can be stressful and embarrassing. The only drama that Ari wants to see is on the movie screen, not in the snack line starring her kids.
Education:
Masters Biology
Age: 32
Occupation:
Dermetologist
Family:
Married with two boys one 6 years and one 3 years and a girl on the way
Hometown:
Pasadena , CA
Favorite Movie
Snack:
Frozen Coke Slushie, Rasinettes mixed in the tub of hot buttery popcorn. Nachos with cheese and peppers.
Goals
I want to sit back, relax and have the food come to me. I want to enjoy family time at the movies, not raise my blood pressure.
I have two kids, & a bun in the oven. Waddling around with swollen ankles, then having to stand in line with “Mischief” and “Mayhem” is not what I consider family fun time”.
Frustrations
I am pregnant with two little boys, that love to show their dance moves whether to ask or not. There is no way to keep them settled while pregnant waiting in line to buy snacks
Research Questions
How long do you wait in line at the movies? From purchasing your ticket to standing in line to buy snacks?
What are your favorite movie snacks?
Do you go to the movies by yourself or in a group?
Do you prefer using apps vs standing in line at the movies?
How easy is for the participant to use the menu in the app/
Is the payment process easy to use?
What I learned:
I learn how to build an app from a paper to High Fidelity. Used Feedback to build an app at is able to fit the needs of users and their movie going experience.
8 participants
2 Women , 3 Men movie goer enthusiasts.
Participants
Methodology
30 minutes
Home
Format Virtual
High-level procedure (e.g., users were asked to look at a live product or a prototype)
2
3
Did not like the upload your ID idea in the app when ordering Alcohol
Love the color combo
Love that there are discounts for snack with in the app
1
Here are some of the main highlights that stood out from the usability study.
2
3
Loved the overlay slide out navigation
Love the theater layout to select seat for delivery
Great check out process
1
1
Very easy navigation, The items are easy to find and place order
2
Pop up screen to select snack sizes and flavors to at to cart
3
When the user select their theater location , they are able to select their seats for delivery of snacks at the theater.
Impact:
Every major theatre have an app that does both ordering movie tickets and snack. Movie Munchie Snack App is perfect for independent theaters. Give movie lovers the convenience of ordering their snack with ease through an app
Remove the photo ID upload and Just have users type in their birthday and provide physical ID at pick up of delivery.
Add in the option for user to also purchase movie tickets
Keep the app fun retro fun movie snack vibe
What I learned:
I learn how to build an app from a paper to High Fidelity. Used Feedback to build an app at is able to fit the needs of users and their movie going experience.
