Nobody likes to wait in line, but it is what it is. People love going to the movies. Just look at AMC Rewards App and Cine Mark App where you can order your tickets and snacks. But what about smaller local theaters? A line is a line. Why stand in one, wasting good family time and getting frustrated? Movie Snack App is a convenient movie snack ordering app that connects with local movie theater concessions to the user. For my Case Study, I took into consideration families and people with disabilities. The simple task of standing can be a bit daunting for others.
My goal with this app was to offer movie guests options for pickup or delivery when ordering snacks.
Movie Munchie Snack App
No waiting in lines
Order food from your movie seat
Never miss the movie Preview
No Stress
Fabien is very active earning his Masters in Education while working as a middle school teacher. Fabien plays on a roller ball team and is always at the park playing with his one-year-old pitbull Rusty. If you ever need a movie trivia partner, he is your guy. He loves going to the movies and is a part of a Movie Cinema Club with his girlfriend.
Fabien Jean Peirre
Hometown: Brooklyn, NY
Favorite Movie Snack:
Jumbo tub of hot buttered popcorn, gummy bears, and a cold Sprite.
Age: 27
Education:
Masters Program For Education
Occupation:
Middle School Teacher
Family:
Single, Live in Girl Friend, Pitbull named Rusty
“Don’t let this wheelchair fool you, I am very active. When I go to the movies I am not trying to wait in a line, missing the previews and staring at butts.”
Goals
A convenient way to order and get snacks at the movies. And not wait in a long line, only to spill my snacks on my lap.
Frustrations
I have no problem getting around in a wheelchair, but I am not a fan of waiting in long lines. I am not spoiled but it would be great if the theater offered delivery to your movie seat
Wire
Frame
Sketches
Ari has it all, a great career, a loving husband, and a growing family. Her family loves to spend time together going to the movies. Her two sons Devin and Max are very rambunctious. They love to dance and show off their action-hero moves. Yes, it’s cute. However holding people standing in line as a captive audience can be stressful and embarrassing. The drama that Ari wants to see is on the movie screen not in the snack line starring her kids.
Ari Cheung
Hometown: Pasadena , CA
Favorite Movie Snack:
Frozen Coke Slushie, Rasinettes mixed in the tub of hot buttery popcorn. Nachos with cheese and peppers.
Age: 32
Education:
Masters Program For Education
Occupation:
Dermetologist
Family:
Married with two boys one 6, 3 and a girl on the way
I have two kids, & a bun in the oven. Waddling around with swollen ankles, then having to stand in line with “Mischief” and “Mayhem” is not what I consider family fun time”.
Goals
I just want to sit back and relax and have the food come to me. I want to enjoy family time at the movies, not raise my blood pressure.
Frustrations
I am pregnant with two little boys, that love to show their dance moves whether to ask or not. There is no way to keep them settled while pregnant waiting in line to buy snacks.
Project Background
How Doesn’t love going to the movies and Mixing a box of Raisinets in a big bag of hot buttered Popcorn? Everybody has their movie snack route. But most do not like the experience of standing in a long line waiting to order snacks while missing the movie previews.
I wanted to create a mobile app for Local Theatres. Don’t get me wrong I like me rewards point with my AMC Stubs.
With Movie Munchie Snack app you can get the same convince at local movie theaters with the option of pick-up or delivery of your favorite snacks.
Case Study Details
Research Questions
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How long do you wait in line at the movies? From purchasing your ticket to standing in line to buy snacks?
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What are your favorite movie snacks?
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Do you go to the movies by yourself or in a group?
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Do you prefer using apps versus standing in line at the movies?
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How easy is it for the participant to use the menu in the app/
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Is the payment process easy to use?
Participants
5 participants
2 Women, 3 Men movie goer enthusiasts.
Methodology
30 of minutes
Home
Format Virtual
High-level procedure (e.g., users were asked to look at a live product or a prototype)
Research Insights
The app is only used to order snacks.
1
The confirmation screen is so important so people would try to steal orders.
2
Love that the app promtos rewards and Snack deals
3
The checkout process has a lot of options for payment.
4
Recommendations
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Remove the photo ID upload and Just have users type in their birthday and provide physical ID at pick up of delivery.
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Add in the option for users to also purchase movie tickets
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Keep the app fun retro movie snack vibe
Digital Wire Frame
High
Fidelity Frame
Usability Study: Findings
Round 1 Findings
2
3
1
Did not like the upload your ID idea in the app when ordering Alcohol
Love the color combo
Love that there are discounts for snack with in the app
Round 2 Findings
2
3
1
Loved the overlay slide-out navigation
Love the theater layout to select seat for delivery
Great check out process
Before
After
Mock Up
Make the Order Page easy to navigate.
Before
After
Mock Up
Creating a cool engaging slide out overlay to navigate the app
Accessibility considerations
1
Very easy navigation with Icons, Slide out overlays
2
Pop up screen to select snack sizes and flavors to at to cart
3
When the user select their theater location , they are able to select their seats for delivery of snacks at the theater.
Takeaways
Impact:
Every major theatre has an app that does both ordering movie tickets and snacks. Movie Munchie Snack App is perfect for independent theaters. Give movie lovers the convenience of ordering their snacks with ease through an app
What I learned:
User feedback is amazing in creating an app to solve a problem. I enjoyed the challenge of creating an app from idea to a paper to High Fidelity and finally prototyping.
Theme # 1
Participants did not feel comfortable uploading ID in the app.
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Just have users input their Birthday Information and show ID for pick / delivery
“With all the data breaches of popular app, I would not feel comfortable uploading my ID in the app just to order drinks.
Theme # 2 Revision
Removed the opinion to upload a photo of an ID
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Have user input their Birthday to show that they are over 21 and show their ID at Pick up or Delivery.